PROJECT: The White Company
PRODUCTS USED: HW964 Venture Plank Amendo
In 1994 Chrissie Rucker was unable to find well-designed, beautiful quality bed linen in white, so she established The White Company to make them. Now the company which started as a 12-page mail order brochure is the UK’s fastest growing multi-channel retailer.
The White Company is all about impeccably stylish products in a limited colour palette. They are neither traditional, nor cutting edge, just beautifully designed, simple, elegant pieces; timeless but with individuality and style. As you’d expect, White Company stores are as meticulously styled as their products, with a set design criteria, and for the last four years Havwoods has been a major part of that identity, featuring in around 20 new store and refit projects. The stores shown here are Milton Keynes and Tunbridge Wells; the floor is our Venture Plank Oak Amendo – the same board as used in every other store and a testament to their delight with it. Their reasons for making Havwoods a partner of choice? Quality, punctuality and attention to detail.