PROJECT: Mamas and Papas
LOCATION: London
PRODUCTS USED: HW3001 Venture Plank Fendi Herringbone

Since 1981 Mamas and Papas has grown from a single shop to a world-wide brand known for innovation and style in all things baby. Now embarking on a refurbishment programme for their 37 UK stores, appointed brand and retail designers Dalziel and Pow have devised a modern concept organised into ‘worlds’. Each one is based around a key shopping mission, and the footprint of the area is defined by a change of flooring material. Natural finishes and a more emotive style promote a warmer, more elevated brand feel.

The company had a very clear idea of the type of wood floor they wanted for the focus areas and sent a photograph for us to match to. Fendi herringbone was chosen for this category A store in the Westfield Shopping Centre, with a special order Par-ky veneer as an alternative for category B stores.

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