New board-level roles have been conceived in a move to champion the global development of the Havwoods brand, spearheading the company as it enters the next exciting phase of international expansion.

Bringing with them a wealth of expertise and knowledge from previous top-tier strategic, financial and brand consultancy roles, Tony Lorenz, Global Chief Marketing Officer, Peter Jones, Global Chief Operating Officer, and Andrew Barnes, Global Chief Finance Officer, will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives.


Tony has 25 years agency and client-side experience in the creation, management and implementation of brands, working for world-class organisations and a host of diverse clients of all shapes and sizes, across Asia, Europe, Middle East and North America. He has undertaken senior / board level roles at Coats plc, Endpoint and Conran Design Group in marketing and brand consultancy and his claim to fame is working with Tom Byng (founder) to create the Byron Hamburger brand.

His objective is to create and implement a global brand strategy with a unifying purpose and culture, transforming the business to become a global force in flooring design.“I’m very privileged to be joining the Havwoods at such an exciting phase in its development; it has amazing people, products and potential and now is the perfect moment to build a truly global brand.” says Tony.


Andrew moves over to Havwoods from the brand’s external accountancy firm, RSM, where he spent 17 years working for the global practice, seven of which were spent as lead partner providing advisory services to Havwoods.

He will be responsible for global sales strategy and setting / implementing the objectives for company growth and overseas expansion.

“I am delighted to join the Havwoods journey. Over the last few years I have been fortunate to work with the company in an advisory capacity during which time it’s become one of the fastest growing family businesses in Lancashire. As a born and bred Lancastrian it is incredibly exciting to be involved in a local business that is making a significant impact globally and has ambitions to create an internationally known brand in the hardwood floor market.”

PETER JONES, Global Chief Operating Officer

After ten years in the British Army, with active service in Iraq, Afghanistan and Northern Ireland, Peter studied an MBA at INSEAD business school in France. He has spent the last seven years in senior management roles at Morgan Stanley, Amazon, and Travis Perkins, the UK’s leading builders merchant. Ensuring Havwoods continues to deliver its excellent products and service globally.
His role at Havwoods is to ensure the company continues to deliver its excellent products and service globally.

“I am delighted to join such a fantastic company at this exciting stage of international expansion. With the strong foundations of the excellent team we will be able to build an innovative brand offering exquisite hardwood flooring tailored to our customers’ needs wherever they are in the world.”

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