PROJECT: Dune Group
LOCATION: Westfield, Statford City, London
PRODUCTS USED: Venture Plank Chevron
One of three test sites for an international roll-out, the Dune Group wanted to create drama and theatre in their shops. The aim was to reach out to a younger, more fashion-focused customer without alienating their existing customer base. The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves. The oak floor was chosen to create a neutral backdrop which was warm, comfortable and inviting – all of which are of particular importance when trying out shoes. The chevron detail adds a classic twist and subtly directs customers throughout the store.